A digital design specialist with 15 years experience across UX/UI, Product and Service Design.
A natural systems thinker with a passion for strategy and process, I hold a high standard for quality and craft.
I am actively seeking my next project/role.
A natural systems thinker with a passion for strategy and process, I hold a high standard for quality and craft.
I am actively seeking my next project/role.




Experience
Experience
I have spent more than 15 years leading disciplines spanning User Experience, User Interface, Product and Service Design.
Having spent the last 10 years specialising in eCommerce — I place focus on delivering value, measuring results and improving metrics.
I do this by employing data-driven design decisions, to cultivate user-centric solutions that succeed business objectives.
I have spent more than 15 years leading disciplines spanning User Experience, User Interface, Product and Service Design.
Having spent the last 10 years specialising in eCommerce — I place focus on delivering value, measuring results and improving metrics.
I do this by employing data-driven design decisions, to cultivate user-centric solutions that succeed business objectives.
IDHL
Principal UX Designer
2024
IDHL
Principal UX Designer
2024
IDHL
Principal UX Designer
2024
Ampersand Commerce
UX Consultant
2018 – 2024
Ampersand Commerce
UX Consultant
2018 – 2024
Ampersand Commerce
UX Consultant
2018 – 2024
Ampersand Commerce
Senior UX Designer
2015 - 2018
Ampersand Commerce
Senior UX Designer
2015 - 2018
Ampersand Commerce
Senior UX Designer
2015 - 2018
Contractor
UX & Design Consultant
2013 – 2015
Contractor
UX & Design Consultant
2013 – 2015
Contractor
UX & Design Consultant
2013 – 2015
Cahoona Digital
UX/UI Designer
2012 – 2013
Cahoona Digital
UX/UI Designer
2012 – 2013
Cahoona Digital
UX/UI Designer
2012 – 2013
Freelancer
Web & UI Designer
2009 – 2012
Freelancer
Web & UI Designer
2009 – 2012
Freelancer
Web & UI Designer
2009 – 2012
SKILLS
SKILLS
Leadership + Strategy
Leadership + Strategy
Process Mapping • Mentoring • Design Operations • UX Strategy • Workshop Facilitation • Pitching • Communication • Problem Solving • Adaptability • Pragmatism Enthusiasm
Process Mapping • Mentoring • Design Operations • UX Strategy • Workshop Facilitation • Pitching • Communication • Problem Solving • Adaptability • Pragmatism Enthusiasm
Research + Discovery
Usability Testing • User Interviews • User Testing • Information Architecture • Journey Mapping • Heuristic Evaluation • Design Strategy • A/B Testing • Competitor Analysis • User Personas
Research + Discovery
Usability Testing • User Interviews • User Testing • Information Architecture • Journey Mapping • Heuristic Evaluation • Design Strategy • A/B Testing • Competitor Analysis • User Personas
Design + Prototyping
Design + Prototyping
User Experience • Interaction Design • User Interface • Advanced Prototyping • Wireframing • Design Systems • Visual Design • Responsive Design • Low - High Fidelity Mock-ups
User Experience • Interaction Design • User Interface • Advanced Prototyping • Wireframing • Design Systems • Visual Design • Responsive Design • Low - High Fidelity Mock-ups
Software + Tools
Software + Tools
Figma • Sketch • Adobe XD • Axure RP • InVision • Marvel • Google Analytics • Adobe Creative Suite • Jira • Miro • Trello • Slack • Microsoft Teams
Figma • Sketch • Adobe XD • Axure RP • InVision • Marvel • Google Analytics • Adobe Creative Suite • Jira • Miro • Trello • Slack • Microsoft Teams
Off the Clock
Off the Clock
I am an advocate for mental health, beginner runner, watch collector/amateur photographer, Under 6s football coach who enjoys all things food and drink — and tech! I am ambitious, and thrive off being given creative freedom and space to learn.
I am an advocate for mental health, beginner runner, watch collector/amateur photographer, Under 6s football coach who enjoys all things food and drink — and tech! I am ambitious, and thrive off being given creative freedom and space to learn.








