Jake

Critchlow

A digital design specialist with 15 years experience across UX/UI, Product and Service Design.

A natural systems thinker with a passion for strategy and process, I hold a high standard for quality and craft.


I am actively seeking my next project/role.

A natural systems thinker with a passion for strategy and process, I hold a high standard for quality and craft.


I am actively seeking my next project/role.

Experience

Experience

I have spent more than 15 years leading disciplines spanning User Experience, User Interface, Product and Service Design.

Having spent the last 10 years specialising in eCommerce — I place focus on delivering value, measuring results and improving metrics.


I do this by employing data-driven design decisions, to cultivate user-centric solutions that succeed business objectives.

I have spent more than 15 years leading disciplines spanning User Experience, User Interface, Product and Service Design.

Having spent the last 10 years specialising in eCommerce — I place focus on delivering value, measuring results and improving metrics.


I do this by employing data-driven design decisions, to cultivate user-centric solutions that succeed business objectives.

IDHL

Principal UX Designer

2024

IDHL

Principal UX Designer

2024

IDHL

Principal UX Designer

2024

Ampersand Commerce

UX Consultant

2018 – 2024

Ampersand Commerce

UX Consultant

2018 – 2024

Ampersand Commerce

UX Consultant

2018 – 2024

Ampersand Commerce

Senior UX Designer

2015 - 2018

Ampersand Commerce

Senior UX Designer

2015 - 2018

Ampersand Commerce

Senior UX Designer

2015 - 2018

Contractor

UX & Design Consultant

2013 – 2015

Contractor

UX & Design Consultant

2013 – 2015

Contractor

UX & Design Consultant

2013 – 2015

Cahoona Digital

UX/UI Designer

2012 – 2013

Cahoona Digital

UX/UI Designer

2012 – 2013

Cahoona Digital

UX/UI Designer

2012 – 2013

Freelancer

Web & UI Designer

2009 – 2012

Freelancer

Web & UI Designer

2009 – 2012

Freelancer

Web & UI Designer

2009 – 2012

SKILLS

SKILLS

Leadership + Strategy

Leadership + Strategy

Process Mapping • Mentoring • Design Operations • UX Strategy • Workshop Facilitation • Pitching • Communication • Problem Solving • Adaptability • Pragmatism Enthusiasm

Process Mapping • Mentoring • Design Operations • UX Strategy • Workshop Facilitation • Pitching • Communication • Problem Solving • Adaptability • Pragmatism Enthusiasm

Research + Discovery

Usability Testing • User Interviews • User Testing • Information Architecture • Journey Mapping • Heuristic Evaluation • Design Strategy • A/B Testing • Competitor Analysis • User Personas

Research + Discovery

Usability Testing • User Interviews • User Testing • Information Architecture • Journey Mapping • Heuristic Evaluation • Design Strategy • A/B Testing • Competitor Analysis • User Personas

Design + Prototyping

Design + Prototyping

User Experience • Interaction Design • User Interface • Advanced Prototyping • Wireframing • Design Systems • Visual Design • Responsive Design • Low - High Fidelity Mock-ups

User Experience • Interaction Design • User Interface • Advanced Prototyping • Wireframing • Design Systems • Visual Design • Responsive Design • Low - High Fidelity Mock-ups

Software + Tools

Software + Tools

Figma • Sketch • Adobe XD • Axure RP • InVision • Marvel • Google Analytics • Adobe Creative Suite • Jira • Miro • Trello • Slack • Microsoft Teams

Figma • Sketch • Adobe XD • Axure RP • InVision • Marvel • Google Analytics • Adobe Creative Suite • Jira • Miro • Trello • Slack • Microsoft Teams

Off the Clock

Off the Clock

I am an advocate for mental health, beginner runner, watch collector/amateur photographer, Under 6s football coach who enjoys all things food and drink — and tech! I am ambitious, and thrive off being given creative freedom and space to learn.

I am an advocate for mental health, beginner runner, watch collector/amateur photographer, Under 6s football coach who enjoys all things food and drink — and tech! I am ambitious, and thrive off being given creative freedom and space to learn.

Me, Evie and Freddie
Me, Evie and Freddie
Me, Evie and Freddie
Teaching Fred about horology
Teaching Fred about horology
Teaching Fred about horology
Family picnic selfie
Family picnic selfie
Family picnic selfie